FootballForthcoming
Reading FC
A close look at Reading FC's financial position and what it means for the club.
Independent research on ownership, media rights, sponsorship and club finance in professional sport. Each report tests the evidence from published accounts, industry data and academic literature, and closes with a clear commercial recommendation.
Padel is thriving as a social game. Why has the money been slower to follow, and how does it bridge the commercial growth gap into a professional sport?
A close look at Reading FC's financial position and what it means for the club.
Who really gets paid in professional golf, and what has LIV changed about the economics?
How does the brand that defined sport marketing hold its position under pressure?
Why investors are backing women's football, and what it takes for the returns to follow.